Literati summer advertising campaign

LITERATI
PRINT, BILLBOARDS, ENVIRONMENTAL

The Literati summer advertising campaign was the company’s largest to date. The goal was to spread awareness of the brand and show off all the new Luminaries (curators of Literati book clubs) we signed this year. It was also an opportunity to unveil a polished, new look that had not yet been revealed to the public.

I was the lead designer on this campaign, with art direction from Karissa Cardoza. My visual concept needed to be high-end, strongly branded, and easily digestible to people who have not heard of Literati before. The final designs are a combination of clean and elegant typography as well as dramatic, editorial style photographs.

The campaign consisted of billboards, wildpostings, and a subway takeover in New York City’s Union Square station. Billboards appeared in LA, San Francisco, Austin, and New York City.